Living in large Swiss cities like Zurich and Geneva has become increasingly unaffordable for families, leading to a rise in the attractiveness of agglomerations and medium-sized cities such as Aarau, Murten, and Martigny. These areas offer good infrastructure, leisure facilities, and significantly lower rents. While there is a risk of rising prices in these locations, they are unlikely to reach the levels of the major cities, making them appealing for families and high earners alike.
